WEBVTT

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Lifting America higher.

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It's a pretty heavy task, but
heavy is what we do, what we're known for.

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So it only makes sense,

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it's the task we've made our own.

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And once you see how we're built
and how we build,

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it'll become clear
why we're the ones who can make it happen.

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Because when you start
with an all-American foundation like ours,

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you learn to do things
on a whole other level.

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Pride, you know, pride and joy.

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I mean, I'm proud that this is an
all around American company.

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Proud to be part of it.

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Knowing that everything is built to last
here.

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Very family oriented.

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So it's easy to find the pride.

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So what is that foundation?

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It's simple.

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Lifting America higher takes pride.

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Pride that comes from knowing every crane
we produce

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and every single part that goes into them
down to the gears that bring them to life

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are designed
and fabricated in our Oak Creek facility.

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That way, quality is never in question.

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But it takes more than a building.

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We bring in the best of the best
to make sure our cranes are subjected

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to the highest level of scrutiny
before you ever lay eyes on them.

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I think it's
the quality of work is often a challenge

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and the fact that it is tough to produce
something that is unique every time.

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Customers know us,

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be able to help them out in there

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special needs, special projects.

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Take a lot of Pride in my welding.

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Make sure everything fits the first time.

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Making sure what I do
helps people down the line.

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It all started back in 1972,
when our founders

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put their pride and passion

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for pursuing unparalleled precision
in both design and fabrication to work.

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They knew that a truly American company
assembling a truly

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American product
could change the industry for the better.

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You know, we're going to have 50 years.

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There's a lot of places
that don't make it that far.

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I mean, you have somebody

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that 50 years ago started something
and you look at it now, it's just this

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big company with, you know, 150 employees
and hopefully getting bigger sooner.

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We produce a great product.

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We stand behind our product,
we take care of our customers

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and we don't let any problems let us down.

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Today, we're working harder than ever
to continue our mission.

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Each project we help complete
makes us even prouder than the day before.

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And that's how we know
we're doing things right.

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It's how we're lifting America higher.