Lifting America higher.
It's a pretty heavy task, but heavy is what we do, what we're known for.
So it only makes sense,
it's the task we've made our own.
And once you see how we're built and how we build,
it'll become clear why we're the ones who can make it happen.
Because when you start with an all-American foundation like ours,
you learn to do things on a whole other level.
Pride, you know, pride and joy.
I mean, I'm proud that this is an all around American company.
Proud to be part of it.
Knowing that everything is built to last here.
Very family oriented.
So it's easy to find the pride.
So what is that foundation?
It's simple.
Lifting America higher takes pride.
Pride that comes from knowing every crane we produce
and every single part that goes into them down to the gears that bring them to life
are designed and fabricated in our Oak Creek facility.
That way, quality is never in question.
But it takes more than a building.
We bring in the best of the best to make sure our cranes are subjected
to the highest level of scrutiny before you ever lay eyes on them.
I think it's the quality of work is often a challenge
and the fact that it is tough to produce something that is unique every time.
Customers know us,
be able to help them out in there
special needs, special projects.
Take a lot of Pride in my welding.
Make sure everything fits the first time.
Making sure what I do helps people down the line.
It all started back in 1972, when our founders
put their pride and passion
for pursuing unparalleled precision in both design and fabrication to work.
They knew that a truly American company assembling a truly
American product could change the industry for the better.
You know, we're going to have 50 years.
There's a lot of places that don't make it that far.
I mean, you have somebody
that 50 years ago started something and you look at it now, it's just this
big company with, you know, 150 employees and hopefully getting bigger sooner.
We produce a great product.
We stand behind our product, we take care of our customers
and we don't let any problems let us down.
Today, we're working harder than ever to continue our mission.
Each project we help complete makes us even prouder than the day before.
And that's how we know we're doing things right.
It's how we're lifting America higher.